Counterfeit and impersonation monitoring
Counterfeits and impersonators show up quietly on marketplaces and in search results, then compound. BrandWatch sweeps the places they appear, scores the matches, and hands you an evidence pack ready for the platform's takedown process.
What it watches
Matching combines image similarity, label OCR, name clustering, and price sanity checks, so a listing gets flagged for the right reasons. Precision is the priority: you get a review queue, not a flooding inbox.
What a change looks like
Each hit includes a screenshot, URL, timestamp, hash, and the filing path for that platform, so a paralegal or agency can act on it without redoing the research.
Who it is for
- Ecommerce brands on Amazon, eBay, Etsy, or TikTok Shop
- Marketplace agencies managing several brands at once
- Founders and executives who need impersonation monitoring
- IP counsel building evidence for enforcement
We monitor and prepare evidence. You or your attorney decide what to file, and the platform rules stay your call.
How setup works
Setup is a form, not a project. You tell us the boards, portals, parties, brands, or regions that matter, we wire the sources, and the first digest arrives within about 48 hours. You get real alerts for two weeks before any invoice, and you can adjust the filters as often as you like.
Questions
Do you file takedowns for me?
We prepare the evidence pack and the filing path for each platform. Filing is your decision, usually with counsel or your agency.
How do you avoid false positives?
Scored matches go through a review queue before they reach you, and you set the confidence threshold. Precision over volume.
Do you monitor lookalike domains?
Yes, through certificate transparency and domain registration signals, including typosquats and phishing pages.
Set up BrandWatch free
Tell us the sources you check by hand. We wire them up, you get real alerts for two weeks, and you only pay if you keep it.